How to Save Thousands on Your Video Production Costs
Ongoing Video Production
It’s 2024 we know what video marketing works:
The question is no longer if you should implement video in your business, but how you’ll do it. But this post will be a little different, we’re diving into the financial aspect of video production.
If you’ve made video before, you also know it’s not a cheap investment in your business. Cameras and editing software have come a long way in the past twenty years, providing an improvement in image quality, turnaround time and accessibility or price. But, hiring a video production professional who knows what videos to make and how to help your business grow, will still take away from your marketing budget.
The question then becomes, how can I create more video content for less?
That’s why we’ve created retainers for ongoing video production. Our video production retainer allows you to make more content, consistently throughout the year, at 25% off by booking multiple shoots in advance.
We’ve worked with a lot of Perth businesses, making everything from television commercials, to social media marketing videos, testimonial case study videos and much more.
Over the past five years, we’ve noticed that most of our clients don’t have a one off need for video production. They understand the power of video storytelling, of building an emotional connection with the audience and creating content for a specific marketing objective. As a result, they often have more than one project or marketing objective they need video for.
So we created the video production retainer, allowing our clients to plan once, execute throughout the year and save 25% in the process.
How does a video production retainer work?
Our ongoing video production retainers work over a financial year. We sign a yearly contract and deliver consistent video and photo content throughout the year, all targeted at helping you achieve your marketing goals. It’s a simple set and forget solution to content creation and it’s designed to make your job as a marketing manager or business development manager easier.
What are the benefits of ongoing video production?
The benefits of creating ongoing video production are endless! But here are some of the highlights.
Have enough content for yearly social media without having to worry
Create consistent marketing focused content – new assets evert month!
25% discount on retail prices – meaning you get three months free content a year!
Create a set and forget plan for photos and video – no extra admin, just your strategy brought to life through content
Get a copy of all raw files for future content creation, cross promotion and content repurposing
Work with one supplier, no need for extra quotes, onboarding or delays
Never have to worry about content, simply receive beautiful videos and share away!
How to start a video production retainer?
There are three steps to creating an ongoing video production retainer:
An initial strategy meeting to discuss your goals
We create a list of deliverables, delivery timeline and quote for the project
You sign the retainer agreement and get started creating your content
Ongoing video production
Creating ongoing video stories is a great way to outsource your workload, achieve your marketing goals and create awesome assets for your business. It helps your business connect with its audience, tell them a story and turn them from strangers into customers.
If you’d like to save 25% on video through a retainer agreement, contact LP Visuals for a free video strategy session today and let us show you how easy consistent video content can be.