Why Homebuilders Need to Invest in Video Walkthroughs
What are Walkthrough Videos?
Home walkthrough videos simulate the experience of an in-person viewing. They offer viewers a detailed look at the different rooms and the home layout while providing an overall aesthetic impression.
Additionally, these videos provide step-by-step home descriptions, shot with high-quality cameras and professional lighting. A company representative will give viewers a guided tour to sweeten the deal.
Following this, the company can post the videos on its platforms to hit a number of different objectives, from raising awareness to elevating engagement. There's no doubt that building companies can use video walkthroughs as a powerful marketing tool by building companies, showcasing the builder's style and professionalism, and building trust with potential customers.
Tips for Walkthrough Videos
Walkthrough videos are often a potential buyer's first viewing of a builder's past properties after seeing pictures, so it's important to get the style of the video right.
Tell a story
Before shooting the videos, it's worth outlining the key features of past projects you want to highlight and ensure that your script covers all the essential details.
Storyboarding the shots can help the video flow better to showcase features like custom finishes that make the property unique.
Get the right gear
Furthermore, filming with high-quality cameras distinguishes between a walkthrough video that looks amateur and professionally shot.
Therefore, investing in a high-resolution DSLR or mirrorless camera with stabilisers will help you secure smooth shots as you walk through the home.
Achieve the best lighting
Natural lighting is the best way to show off the home, so pick a sunny day and shoot different rooms when they are well-lit.
Moreover, using additional lighting for darker home areas can help ensure your video has even illumination.
Smoothen things out
Keep the video concise (under 5 minutes) to prevent viewers from losing interest.
To help achieve a streamlined video, try experimenting with sequential wide shots of different room layouts and sizes that smoothly transition into each other. This will make viewers feel like they're naturally walking through the home. Pretty cool, right?
Craft some great thumbnails
Finally, creating appealing thumbnails with clear, descriptive titles will help attract online viewers. And don't forget to include contact information and a link to your visit scheduling page at the end of your videos!
Our Homebuilding Videography Approach
At LP Visuals, our homebuilding videography approach centres on creating a unique story that connects with customers. As a Perth-based video production company, we have years of experience creating content for leading architects, builders, and construction companies.
The walkthrough videos we shoot allow your company to showcase the features and style of past projects that distinguish you from your competition. Showcasing past projects like this will help move potential customers through the sales process - which is exactly what you want to achieve, right?
After all, your customers will likely look at several different competitors before choosing a builder, making it integral that you generate a stand-out story and create a personal connection. Doing so may even help you land the dream project your company needs.
Interested in Homebuilding Videography?
If you're interested in learning more about our homebuilding video walkthroughs and what they can do for your company, don’t hesitate to get in touch today. A team member will be happy to walk you through our process.