Why Invest in Testimonial Content
Converting leads into customers is one of the biggest challenges facing businesses today. No matter whether you’re a small startup or a well-established corporation, building trust is the key to increasing sales and building your client base, and testimonial videos are a fantastic way to showcase your brand.
Case study videos are a unique and powerful way for you to showcase genuine customer experiences, and investing in this kind of content can provide a range of benefits:
Benefits of Testimonial Content
Builds trust through social proof
One of the biggest benefits of testimonial videos is that they give you a chance to feature real customers sharing their honest experiences. This creates strong social proof, with 88% of customers more likely to trust a product or service when they see others benefiting from it.
Hearing real customers discuss how a solution helped them solve their problems builds credibility and authenticity.
Engages audiences emotionally
Case study videos also help businesses to create an emotional connection with their viewers. Customers will be able to see and hear real insight from others, making these endorsements more personal and relatable, especially when compared to text testimonials. The emotional appeal of a testimonial video also helps build a rapport with viewers, leading to increased levels of trust and engagement.
Increases conversions
Testimonial videos can help boost conversions by allowing businesses to address the most common concerns and objections that potential customers might have. When these individuals see others who had similar concerns overcome then with positive results, it reduces the friction in the buying process. This can often lead to quicker decisions and an increased likelihood of purchasing.
Boosts visibility
Finally, testimonial videos are incredibly versatile assets that can be shared across multiple marketing channels. Whether it’s your website, social media, email marketing or digital adverts, this kind of content is highly shareable, increasing engagement. Google is also prioritising video content, which can increase your reach through stronger SEO.
Creating Testimonial Videos
Are you looking to discover the benefits that testimonial videos can bring to your business? At LP Visuals, our talented team is on hand to help you bring your customer’s experiences to life by highlighting engaging and compelling case study videos.
We pride ourselves on delivering exceptional content to clients across Perth, so if you want to find out more about our services and how we can help you, get in touch today!