Why you can’t ignore video in your social media strategy

Ever considered what social media video production could do for your business?

It goes without saying that the popularity of social media has soared, making it increasingly tricky for businesses to compete for user attention. This means you now need stand-out solutions to spark engagement. Enter video.

In this post, we’ll discuss why video is such an important tool in social media strategies, including a few top tips for success.

The Power of Video in Social Media

There’s just no avoiding it – videos are now favoured by algorithms on popular platforms like Facebook, Instagram, and LinkedIn, meaning that by using video, you have the potential to expand your reach and get your voice heard.

Furthermore, videos are also valuable when it comes to retention, retaining audience attention longer than text or images. Indeed, as pointed out by Forbes, viewers can retain about 95% of video information compared to 10% of textual information.

Benefits of Video for Social Media Strategy

There are so many benefits of video on social media that if we listed them all, we’d be here all day! Instead, let’s break down two of the main advantages:

Brand Awareness

Videos can communicate your business values and missions in a more engaging way than text or images. After all, you can combine both visuals and audio effectively, utilising the right tone and changing scenes to maximise your message.

Conversion Rates

Looking for higher conversion rates in your email marketing as well? Well, according to research, video emails have the power to increase click-through rates by 300% and conversions by 24%, suggesting that by implementing video into your marketing strategy, you may be able to snag higher conversion rates and sales.

Types of Social Media Videos

You’re never restricted to just one video type in social media video production, meaning you can choose from a range of formats to best align with your objectives. Some of the most popular types include:

Explainer Videos

Brands aim to educate audiences about products or services. By showing clear USPs, you can entice your audience into choosing you.

Testimonials and Reviews

Leave promotion in your customers’ hands, helping develop trust and credibility with new prospects through positive Word-of-Mouth.

Behind-the-Scenes

Provide a glimpse into your company culture and processes with this footage. This video for social media is not only engaging but also makes your company seem more real.

Live Videos

Enthrall audiences in real-time to foster a sense of community. Whether you want to show off a new product launch or engage your audience in a live Q&A, live videos can be a fantastic way of reminding your audience that you exist.

Social Media Video Marketing Best Practices

Now that you know why videos in social media are so critical and what types are out there, you may want to explore some of our best practices to help your social media strategy thrive.

Keep it Short and Engaging

It’s about quality, not quantity! A good video highlights your message clearly – before your audience loses interest. For example, while TikTok videos are best at around 7-15 seconds, YouTube video lengths ideally tend to be longer at around two minutes, according to a marketing source.

Optimise for Mobile

Remember, viewers aren’t just watching on PCs. Watching videos on mobile has become the norm, helping pass the time on public transport, at lunchtime, and even in your front living room. So, by optimising videos for mobile, you can capture the attention of a broader audience base to achieve the conversions you want.

Include Subtitles

Sometimes, watching videos on social media with sound isn’t possible. Perhaps you’re in a public space and don’t want to disturb others – which is where subtitles can be handy. Including subtitles in your video can increase accessibility and boost engagement. What’s not to like?

Call to Action (CTA)

A clear CTA can help viewers decide how to act after consuming your video, whether you want them to head to your website, purchase a product, or share the content with their friends. Without a CTA, your content may lack the guidance your customers need to convert.

Leveraging Professionals For Your Social Media Video Strategy

By leveraging professional social media video production and prioritising quality over quantity, you can showcase your brand image as trustworthy and worth a second glance.

But don’t forget – when leveraging professional social media video production, consistency is key. Without consistent video quality and branding, your customers won’t recognise you as a familiar brand they can rely on.

If you need to create a top-level social media video production but don’t have the right tools, don’t hesitate to contact us. Let's generate a brand video on social media that’s worth remembering.


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