How Much Does Video Production Cost In Perth?
What does it cost to create a video for your Perth business?
As a marketer, you always want to know how far you can stretch your budget. Let’s be honest, as a marketer you’ve got a lot on your plate and there are so many different marketing avenues to consider spending your marketing budget on. Understanding what your costs of each channel will be can help you decide what marketing opportunities make the most sense for your business to pursue. In this article, we’ll discuss the costs of video production in Perth, Western Australia, to help give our local marketers insight on industry rates so they decide whether video production is a worthwhile investment for their business.
In short, the answer is the old ‘it depends.’ Different videos necessitate varying amounts of time, people and skill to produce. For example, a 2-minute business overview video for your company website will cost far less than a high-production-value television commercial with a distinctive concept, paid actors, iconic locations, custom music, hair and makeup and other bells and whistles. Let’s break down the different types of video you could be looking to create for your Perth business and discuss how much each video production will cost.
Where Do The Costs Come From?
The cost of video production in Perth is determined by several factors, including the type of video, the video's length, the project's complexity, the production crew's experience, and the equipment necessary. These are some price ranges for various sorts of videos created in Perth:
How much does a television commercial cost in Perth?
Due to the high level of production, creative concept and expansive team, TV advertisements are the most expensive video production to make. Depending on the length of the ad, the use of special effects, the size of the production team, the number of filming locations, the number and notoriety of actors and the complexity of the video production logistics, the expenditures can range from $250,000 to $25,000.
Perth television commercial example
How much does an animated video cost in Perth?
Animated videos are more expensive than live-action videos since they require specialised software and professional animators to create. Depending on the video's length, the animation's intricacy, and whether you want to create 2d or 3d animation, the cost can range from $50,000 to $10,000.
Perth animated video example
How much does a corporate video cost in Perth?
Corporate videos are used to tell your company story on the homepage of your website, they are designed to engage potential viewers and provide them with an insight on what you do and why your business is unique. Depending on the video's length, the complexity of your business (i.e. how much there is to film) and the project's intricacy, the cost can range from $20,000 to $5,000.
Perth corporate video example
How much does a case study video cost in Perth?
Case study videos are used to highlight business success stories, showing your capability to future customers to build trust and credibility in the sales process. Depending on the length of the video, the production team's size, and the project's intricacy, the cost can range from $5,000 to $2,500.
Perth case study video example
How much does a testimonial video cost in Perth?
Testimonial videos highlight satisfied consumers and their interactions with a product or service, to build trust in the sales process and help Perth businesses improve conversions. Depending on the video's length, the production team's size, and the number of testimonies required, the cost of a testimonial video project in Perth can range from $5,000 to $2,500.
Perth testimonial video example
How much does a social media video cost in Perth?
Social media videos are designed to help you build community online. With the popularity of Tik Tok and Instagram Reels, social media videos have become much shorter in recent years. Given it’s recommended that businesses post on social media multiple times per week, our video production team always recommends creating multiple social media videos at once. Depending on how many social media videos you’d like to create, the complexity of those videos and the video style, a social media video package can range $5,000 to $2,000.
Perth social media video examples
In conclusion, the cost of video production in Perth varies depending on the genre of video and the project's needs.
Knowing the expenses involved with various kinds of videos can assist Perth marketers in their budgeting.
Video Production Experience and Expertise Matters
Suppliers have varying levels of knowledge and competence regarding video creation.
Knowing the distinctions between premium production companies, ordinary production companies, freelance videographers, and junior videographers can assist businesses and organisations in selecting the most appropriate provider for their project and budget.
Premium Production Firms and Creative Agencies
Premium production firms, sometimes called creative agencies, have extensive video creation experience, expertise, and originality. They have a team of experts who specialise in many parts of video production, including scriptwriting, directing, cinematography, editing, and sound design.
They use the same high-end equipment that is used on blockbuster movie or Netflix sets, the best freelancers and the infrastructure of their internal team to produce high-quality videos that are truly one of a kind but come with the associated price tag. They often work mostly on TV commercials or other large scale productions and rarely create video content that will not have ad spend behind it, either via TV or social. They are also more likely to create a campaign including photography, graphics, brand design and other services as opposed to a one off video.
Premium production companies often work on large-scale projects with costs ranging from $250,000 to $25,000 and are best suited for large scale corporates who have extensive national marketing requirements.
Local Video Production Companies
Video production companies have a strong level of video production experience and expertise, often in the corporate space. They are able to offer similar services to the premium production firm without the hefty price tag by relying more on their internal team than freelancers and creating content at scale as opposed to a large one off production.
Standard video production companies use high-end equipment that is more than enough for website and social media use, but is not at the blockbuster cinema level. They have a staff of specialists who can handle most parts of video production and rely on contractors where necessary to complete a project. They often work mostly on corporate videos including animated videos, case study videos, testimonial videos, piece to camera videos and social media videos. As they work extensively with medium and large sized businesses, they understand how to deliver value in this space and make your life as a marketer easier.
For the majority of Perth businesses, a standard video production company will be the best fit for their needs as they provide extensive expertise in the corporate video space without the price tag of a premium production firm. Standard production companies often handle mid-sized projects ranging from $20,000 to $2,500.
Freelance videographers
Freelance videographers are independent contractors with experience and expertise in video creation. They work alone, completing all elements of video production by themselves. They do everything from the script and pre-production, to directing, filming and editing the video.
Freelance videographers have basic cameras, microphones and lights, but lack the breadth of equipment that a video production company has. This means they’ll still be able to create your video, they just won’t have all the tools to take it to the ‘next level’ of production quality. Freelance videographers mostly work with small businesses, on music videos and can create wedding videos too – they’re generalists of video production.
Typically, they concentrate on smaller projects with costs ranging from $5,000 to $1,000 and will be best suited for small businesses on a budget who need videos, without all the bells and whistles.
Junior Videographers
Junior videographers are young people learning video production and may need more experience or competence. They’re usually studying at film school, or building their industry experience and will work on small projects for small businesses, friends or family with budgets of $300 to $1000. Junior videographers are still learning the trade and while they can create a video, they aren’t yet experts in the area. If you are on a very tight budget and are willing to work with someone still new to video production in Perth, you may be best suited to working with a junior videographer.
Fiver and Video Production Through Online Marketplaces
Fiverr is an online marketplace that links businesses and people with freelance workers that provide various services, including video production. Businesses and individuals can get video-producing services on Fiverr for significantly lower pricing than the previously listed ranges.
Fiverr provides various video-producing services to meet various needs and budgets. Freelance videographers, editors, animators, and other video production experts worldwide provide these services. On Fiverr, the rates for video-producing services can vary substantially, with some services starting at as little as $5 (but you’ll more likely spend $100 - $300).
Of course, when you choose to work with Fiverr, or any other online marketplace, you will likely work with an international contractor, meaning they will only be able to create videos that can be made without visiting your business to film, such as animation, talking head or stock footage videos. Choosing to work on Fiverr means you will have to deal with the difficulties of creating content in another time zone, with someone you can’t call and who creates lower value videos. We’re not saying you can’t make great videos on Fiverr, it’s just more difficult to do so. Fiverr is best suited for lean entrepreneurs on a very small budget, who don’t need someone to film at their business.
Which Video Production Option is the Best For Your Business?
As a marketer, how do you decide which video to create for your business and which level of video production company or freelancer to work with? When deciding which video to create for your business, it’s best to think about what your marketing objective is and reverse engineer what video to make from there.
When selecting the right video production partner for your business, consider the importance of the video to your business in mind. Is this an important project for your business that needs to be done well? As Jim Rohn says in his book ‘7 Techniques for Money and Happiness’ it's critical to major in the majors and minor in the minors. That means we should spend a major amount for a major outcome, but only a minor amount for a minor outcome.
If the video is vital to your business because it is a transformative campaign that will re-define your brand and provide all of the creative assets enabling you to sell your product or service, investing in a premium or standard video production company will be best. In this example, the result of the project, sales, will have a major implication on the success of your business. As a result, investing in a quality team and putting forth significant effort is critical to secure the greatest possible outcome. On the flip side, if the project is very low value to your business and won’t produce a serious outcome, it’s likely only worth a minor investment.
Another thing to think about is how much micromanagement you want to do of your video production team. If you hire a high-quality production business or an experienced freelancer, they can lead you through the project and handle the technicalities while you focus on other marketing efforts. If you choose a less expensive choice with less experience, you may need to provide additional advice and monitoring during the production process.
Making the right decision for your business will take some time, but we suggest calling several video production companies and freelancers to evaluate their rates, work quality and service. Look for providers who feel the best fit for your needs and jump in.
If you need any help in making that decision, you’re welcome to contact our Perth video production team and we can help you determine the best video for your business and the right level of video production partner for the project. Contact the LP Visuals team here!