What Videos Should Oil & Gas Businesses Make?
The oil and gas industry has always been highly competitive, and in recent years, companies in this sector have been turning to video marketing to get ahead. Video marketing is an effective way to engage with potential clients and educate them on the services and products you offer. In this blog post, we’ll take a look at the different types of video oil and gas companies should include in their marketing.
What different types of video should you make as an oil & gas business?
1 - Capability Explainer Videos
Explainer videos are a great way to introduce your company and your products or services to potential clients. These videos are typically short and to the point, providing an overview of what your company does and how it can benefit potential clients. Also called business story videos or corporate videos, these can be used on your website or social media channels, making them an easy way to reach a large audience.
When creating an explainer video, it’s important to focus on the key benefits of your product or service. Make sure to highlight the unique features that set your company apart from the competition. Use clear and concise language, and make sure your video is visually engaging to keep your audience’s attention. These videos can be done by live action or animated explainer. Live action videos perform better for decision makers who are on the ground, they want to see a product in action and how it works for them. Alternatively, for more complex products or software that requires explanation and visualisation, animated videos should be used to engage the audience.
Example Explainer Video
2 - Animated Video
There are several reasons why oil and gas companies should consider using animated video in their marketing:
Simplify complex concepts: The oil and gas industry is complex and technical, and animated videos can simplify complex concepts and explain them in an easy-to-understand way. This can help potential customers understand the benefits of using oil and gas products and services.
Engage viewers: Animated videos are visually engaging and can capture the viewer's attention more effectively than text or static images. This can increase the chances of potential customers watching the entire video and being persuaded by the message.
Increase brand awareness: Animated videos can help oil and gas companies build their brand awareness by creating an emotional connection with the viewer. This can be done by using characters or stories that viewers can relate to.
Show processes and procedures: Animated videos can show processes and procedures in a clear and concise way. This can help potential customers understand how the company operates and the steps involved in delivering their products and services.
Reach wider audience: Animated videos can be easily shared on social media and other online platforms, allowing oil and gas companies to reach a wider audience. This can help them attract new customers and expand their market share.
Overall, animated videos can be a powerful marketing tool for oil and gas companies, helping them explain complex concepts, engage viewers, increase brand awareness, show processes and procedures, and reach a wider audience.
Example Animated Capability Video by our Video Production Team
3 - Case Study Videos
Case study videos are a great way to showcase your company’s successes and the value you bring to your clients. These videos typically feature interviews with clients, highlighting their experience working with your company and the benefits they received. Case study videos can be used on your website or shared on social media channels to build trust with potential clients and showcase your expertise in the industry.
When creating a case study video, it’s important to focus on the specific results your company achieved for the client. Use real numbers and statistics to show the impact your company had on their business. Include testimonials from the client, and highlight the key challenges your company overcame to achieve success.
Example Case Study Video by Team LP Visuals
4 - Thought Leadership Videos
Thought leadership videos are a great way to showcase your company’s expertise in the industry. These videos typically feature experts from your company discussing industry trends, challenges, and solutions. Thought leadership videos can be used on your website or shared on social media channels to build trust with potential clients and position your company as a leader in the industry.
When creating a thought leadership video, it’s important to focus on providing valuable insights and information. Use clear and concise language, and make sure to provide actionable tips or advice that potential clients can use in their own businesses. Make sure your video is visually engaging to keep your audience’s attention.
Example Thought Leadership Video by our Perth Video Team
5 - Social Media Videos
There are several reasons why oil and gas companies should consider using social media videos in their marketing:
Reach a wider audience: Social media platforms have billions of users, and by creating videos specifically for these platforms, oil and gas companies can reach a wider audience than with traditional advertising methods.
Increase engagement: Videos on social media are more likely to be shared and engaged with than static images or text-based posts. This can help oil and gas companies increase their brand awareness and generate more leads.
Showcase company culture: Social media videos can help oil and gas companies showcase their company culture, values, and mission. This can be done through videos that showcase the company's employees, facilities, and community involvement.
Demonstrate expertise: Social media videos can help oil and gas companies demonstrate their expertise in the industry. This can be done by creating educational videos that explain complex processes or by sharing thought leadership content.
Drive traffic to website: Social media videos can also be used to drive traffic to the company's website. By including a call-to-action in the video, viewers can be directed to a landing page where they can learn more about the company's products and services.
Overall, social media videos can be an effective way for oil and gas companies to increase their reach, engagement, and brand awareness, while also showcasing their company culture and demonstrating their expertise in the industry.
Example Social Media Videos by LP Visuals
Why should oil and has companies use video in their marketing?
In conclusion, video marketing can be a powerful tool for oil and gas companies looking to stand out in a competitive industry. With a wide range of products on offer and more complex projects, decision makers have less and less time to make a purchasing decision. By using video, oil and gas companies can quickly engage, educate and ultimately connect with potential prospects.
There are a variety of videos on offer and oil and gas companies should consider their marketing objective to determine which video will best suit their needs. Business story or explainer videos should be used to educate prospects prior to a first meeting, animated videos should be used for more complex product or service explanation, case studies videos should be used to build credibility with the target market and social media videos should be used to keep your brand front of mind with potential customers.
If you need a hand determining which video is best for your oil and gas business, contact our Perth video production team and book in for a free strategy call.