Why You Should Use Case Study Videos in Your Business?
Case Study Videos - Why Use Them in Your Business?
Have you ever considered a product or service and thought, ’how does that apply to me?’ The business looks great, they have a solid product or service but it just doesn’t seem like the right fit for you. Well your customers are likely thinking the same thing. They understand who you are and have some idea of what you do, but it doesn’t feel real or tangible yet.
And that’s where case study videos come in. When you incorporate a case study video into the sales pipeline, you take your customers on a journey and show them how your product or service will solve their problem and drive the change they’re looking for. By showing the real life application of your business, you build trust and credibility with target customers and position yourself as the expert to solve their problem. Through story, you develop an emotional connection to potential customers and encourage them to continue on the sales pipeline and to engage with your business.
See here for an example case study video LP Visuals created for Urbane Projects.
What is a Case Study Video?
A case study video is a story that describes how a company or organisation assisted a specific client or customer in solving an issue or achieving a goal. A case study video aims to demonstrate the value and success of a company's or organisation's products or services in a real-world setting. It takes a product or service and the impact it creates from abstract to tangible.
Businesses use case study videos to build trust and credibility with potential consumers and differentiate themselves from the competition by showing examples of how their solutions have helped others thrive.
A case study video often begins with an introduction that provides a summary of the client's problem or goal, followed by an explanation of how the business or organisation was able to assist.
Interviews with the client or consumer and representatives from the business or group are then included in the video. These interviews delve into the specifics of the problem or aim, the solution executed, and the outcomes obtained. Case study videos frequently feature visuals such as footage of the client or customer using the product or service, the business or organisation's facilities or equipment, animations or infographics explaining the solution, and the product or result.
Typically, the video would end with a call to action, encouraging viewers to learn more about the company's or organisation's products or services and to take action, such as purchasing or scheduling a consultation.
Example Case Study Videos by LP Visuals
Different Types of Case Study Videos
Case study videos is quite a broad term and can actually encompass a variety of different types of video. Businesses can develop a variety of case study videos, depending on their goals and the specific demands of their target audience. Some of the most prevalent forms or styles of case study videos are as follows:
1. Problem-solution videos
These videos focus on a specific problem that a client or customer was experiencing and how the business or organisation solved that problem. Problem-solving videos are especially useful for businesses that provide complex or specialised products or services.
2. Testimonial videos
Testimonial videos offer interviews with satisfied clients or customers who discuss their experiences working with the company or organisation. These videos can be extremely persuasive since they provide social proof of the worth and efficacy of the products or services being sold.
3. Product demonstration videos
They highlight the qualities and benefits of a certain product or service and how it may be utilised to solve a specific problem or achieve a specific goal. Product demonstration videos benefit companies that sell tangible or visual goods.
4. Process videos
Process videos demonstrate how a company or organisation solves a specific problem or provides a service. These videos can be extremely instructive and aid in developing trust and credibility with potential clients.
5. Industry-specific videos
These videos focus on a specific sector or niche and demonstrate how the company or organisation has assisted clients or customers in that industry in achieving their goals. Industry-specific videos can benefit businesses by showing their capability and expanding their market share in that specific industry.
Why are Case Study Videos Useful
Case study videos are beneficial to businesses for a variety of reasons. Some of the many benefits of case study videos include:
Demonstrates a company's capability
They are, first and foremost, a compelling approach to illustrate the capability, value and effectiveness of a company's products or services.
Case study videos can assist in creating trust and credibility with potential customers by displaying real-world examples of how the firm has helped clients or customers solve problems or achieve goals.
Persuasive
Case study videos can be extremely persuasive because they provide social proof of a company's capabilities. Potential customers are likelier to trust a company and use its products or services if they witness delighted clients or customers share their positive experiences.
Content repurposing
Case study videos are also incredibly adaptable, and they may be repurposed across various marketing channels. These can be utilised in sales presentations and trade events and posted on a company's website, social media platforms, and email campaigns.
Businesses may enhance interaction with potential consumers and achieve outcomes by making high-quality case study videos that effectively express their message.
Brand identity
People prefer to buy from someone who is a leader in their field. If they can do it for someone else, chances are they’ll be able to do the same thing for you right?
Case studies highlight the benefits of working with your business and demonstrate that it know’s how to deliver. That's extremely appealing. By showing off key projects and prominent clientele, your company develop its brand identity and cement its place as a leader in the market.
Cost-effective
Finally, because case study videos may be reused and recycled in various ways, they can be highly cost-effective. Businesses can make high-quality case study videos that successfully express their message and achieve their marketing objectives by collaborating with a professional videographer or video production company specialising in corporate videos.
The Bottom Line
Case study videos are an effective marketing tool that can assist businesses in developing trust, building credibility, demonstrating value, and ultimately increasing sales. By creating a case study video, Perth businesses can generate clear messages that engage with their target audience, by displaying real-world instances of how their products or services have helped clients or customers solve problems or achieve goals.
Given their impact, its likely better for most businesses to outsource the production of their case study videos to a local videographer or video production company. To select the right partner for your project, take time to review each creative partner, their approach and previous case study videos. Ideally, you should be looking for someone who not only understands video, but understands your business, your customers and why they buy, because only by reverse engineering these factors can you create an effective case study video.
If you’re a Perth business looking to create a case study video that demonstrates your capability, our video production is here to walk you through marketing strategy, video creation and release. Contact the LP Visuals team to learn more!