How Long Does it Take to Create a Corporate Video for Your Business?

Corporate and Social Media Videos in Perth - How Long Do They Take to Make?

Have you ever wondered how long it took to make a business video? These appear simple, but can they be completed daily or weekly? So how long does it take to complete a business video?

Corporate video production's development, pre-production, filming, post-production, and editing steps normally take 4-6 weeks to complete. If the video is longer than 5 minutes, or you’re producing multiple pieces of content at the same time, the time limit might be increased to 8 weeks.

As part of any creative process, there will be a lot of planning, back-and-forth contact, double checking that the production team understands the client and the client understands the production team. This is perfectly normal and indicates that we want to provide you with an end product that is exactly what you desire!

Why are Corporate Videos Important?

Corporate videos have become an important tool for firms to engage with their target audiences. These videos are designed to aesthetically and engagingly advertise a company's brand, products, or services.

Corporate videos are important because they can catch the attention of potential customers, raise brand awareness, and boost customer engagement. They can be used to highlight the company's products and services, values, and achievements and to convey stories relevant to the target audience.

Corporate videos can be utilised on various channels, such as websites, social media, email marketing campaigns, and presentations, to reach a larger audience and deliver a consistent brand message.

Businesses investing in high-quality corporate video production can successfully express their message while building trust and credibility with their clients, resulting in greater sales and business growth.

Example Corporate Videos by LP Visuals

The Length of Corporate Videos

The length of a corporate video can vary depending on the video's unique aims and intended purpose. Corporate videos range in duration from 30 seconds to several minutes.

For example, a promotional video intended for social media may be shorter, often ranging from 30 seconds to 1 minute. This is because social media platforms prefer shorter videos that can quickly capture a viewer's attention and effectively communicate a message.

On the other hand, a corporate training video may be longer, often ranging from 5 to 15 minutes. The video must deliver information while ensuring the audience thoroughly comprehends the topic.

Differently again, a case study video may be longer, often ranging from 2 to 5 minutes. This is because the video must demonstrate the features and benefits of the product in sufficient detail to persuade potential buyers to buy it.

The duration of a corporate video will be determined by its specific aims and intended use. It is critical to collaborate with a professional videographer who can assist in the planning and producing of a video that effectively communicates the message in an entertaining and impactful manner, regardless of its length.

The Stages of Video Production

The video production process has several stages that a videographer or video production company fulfils. These are:

1.     Pre-production

Pre-production is the planning stage that occurs before the creation of a video. You will discuss your video project with the producer at this point to decide its duration, important messages and key visuals. The videographer or video team will then write a compelling narrative that will appeal to your target demographic and marketing goals. This can be presented to a client in a storyboard or project summary.

They will also assist you with deciding on a location for the shoot and organising the people and venues required for the video, whether they are actors, staff, or consumers. Finally, a detailed itinerary often called a runsheet will be developed to ensure a successful shoot day.

2.     Production

Production is the second stage of video creation. This is when the filming takes place. Depending on the objectives of your video project, the requirements of the deliverables and your business, the video production team could take between a few days to a few hours to film your video.

They will travel to your filming site and begin filming according to the pre-production schedule. They will ensure that everything works well and that they capture all of the pictures required to tell your story and edit it into a compelling video for your brand.

3.     Post-production

After filming is completed, the video enters the post-production phase. This is where the footage gets edited to produce your vision. Music, colours, titles, transitions, and logos can all be used to enhance the video's appeal. The video team will make an initial edit or first draft of your corporate video and then seek your feedback to improve it through a process called revisions.

4.     Release

After you approve the final video edit, you will receive the video in the format you specify. You can embed the video on your website or social media sites like YouTube, Vimeo, Facebook, Instagram, or LinkedIn. It is important to have a plan for releasing the video to ensure that it reaches the most viewers possible, and the team or an advertising agency can assist you with this.

The Cost of a Corporate Video

The cost of a corporate video in Perth can vary substantially depending on criteria such as video length, production complexity, equipment and resources required, and production team experience.

A business video production can cost anything from just a few thousand dollars to tens of thousands. It is critical to remember that investing in a high-quality corporate video can provide considerable benefits to your company, such as enhanced brand awareness and consumer engagement. While there are a variety of creative partners to choose from, it’s important to select a video production partner that can help you achieve the result you’re looking for at a price that makes sense for your marketing budget.

The Bottom Line

While every project is unique, in our years of video production we’ve found that 4-6 weeks is an average duration for a project. Some will move faster and others slower, depending on the project deadline, client and creative capability and organisation of the production process.

Connect with a reputed video production firm in Perth to acquire an accurate quotation based on your specific goals and budget. You can make a fascinating corporate video that effectively communicates your message and fulfils your marketing goals by collaborating with a professional team from a respected video production company in Perth.

To book our Perth video production team for a project, please contact us.