How to Use Drone Videos in Your Perth Business?
Aerial Video Production in Perth
Aerial videos and photos will undoubtedly distinguish your marketing content. Taking to the skies and capturing your business, project or team from the different perspective of a drone is a fantastic way to market your Perth business. Drone videos can be used in various businesses, including building and land development, civil construction, professional services, oil & gas, tourism and mining.
Our Perth based drone video team understands how to create effective marketing videos with cinema-quality drones. We've come up with a list of five innovative ways to use drone footage in video marketing for your Perth business. If you’re considering using drone footage in your upcoming video production in Perth, this article will provide some great insights on how best to do so.
Here are some example videos where our Perth team used drone footage to create content for corporate businesses.
Drone Videography
Drone videography is a style of videography that captures aerial footage using a remotely controlled aerial vehicle equipped with a camera. These uncrewed aerial vehicles (UAVs) are outfitted with high-quality cameras and stabilisation technology, allowing them to capture spectacular and unique landscapes, buildings, and events.
Drone filming has grown in popularity recently as drone technology has become more inexpensive and advanced. It has several advantages over traditional videography, including collecting film from previously inaccessible perspectives, providing a bird's eye view of a subject, and adding drama and size to a video project. Given their design, drones are a great way to establish context when creating videos to market your Perth business.
However, it is crucial to highlight that drone filming has some limitations, such as the need to comply with regulations and prohibitions on drone usage in some locations. For example, the Civil Aviation Safety Authority (CASA), regulates the use of drones in Australia. Their key regulations provide that:
If you fly a drone for commercial purposes, you must register your drone and get a license or accreditation;
You might not fly higher than 120 above ground;
You might keep your drone at least 30 meters away from people;
You must keep your drone within visual line of site while flying;
You must not fly over people in a populous area;
You must fly at least 5.5 kilometres away from a controlled airport;
You must only fly during the day and not through cloud or fog; and
You must not fly your drone over or near emergency operations.
All about Drones
Drone video is a type of videography in which footage is captured from the air using crewless aerial vehicles (UAVs), sometimes known as drones.
Here are some facts about drone videos that you should be aware of:
Drone types
Many types of drones are on the market, ranging from small and lightweight consumer models to bigger professional-grade models. The type of drone chosen is determined by the project's individual needs and specifications.
Camera capabilities
Drones can be outfitted with various cameras, such as high-resolution, infrared, and 360-degree cameras. Company owners must evaluate the camera capabilities of the drone and select the finest one for their project.
Cost
The cost of drone video projects varies depending on the type of drone, camera, and pilot needed and the project's intricacy. Company owners should plan ahead of time and receive quotes from multiple videographers or video production companies to determine the best fit for for their project.
Ways to use Drone Videos in your Business
Businesses may use drone videography to record unique and breathtaking footage, add size and perspective to their projects, and differentiate themselves from the competition.
Here are some examples of how businesses might benefit from drone videography:
Marketing and Advertising
Drone filming may create intriguing and visually spectacular footage for marketing and advertising initiatives. It can take aerial images of products, highlight regions and properties, and create immersive customer experiences. At LP Visuals, we use drone videography to establish context in our marketing videos, helping to show viewers where we are and the scale of the business or project in question.
Development and Residential Construction
Builders and land developers can employ drone videography to take aerial views of properties and locales, providing potential purchasers with a unique viewpoint of the property, its design and its surroundings.
Civil construction sites
Drones can take aerial footage of construction sites, offering a bird's eye view of progress and site layout. This can assist project managers and engineers in monitoring the project and identify potential problems. It can also provide fantastic footage or still imagery for the marketing team to use in communications and promotions about the project and business.
Tourism and Hospitality
When working in the tourism industry, its critical to take viewers on an experience, making them want to visit your location. Using drone footage to show a landscape, environment or location can provide prospective travellers with an immersive visual experience, which encourages them to add your destination to their travel itinerary.
Professional Services
Even though they typically work in CBD based offices, professional services business should still use drone videography in their marketing. This is especially important for national and global businesses who need to show a local presence, as by using drone videography of the Perth skyline they can position themselves with a local focus. Our drone team has consistently done this for Perth based professional services firms, such as BDO, and seen great results.
Mining and Oil & Gas
Mining and oil & gas businesses can use drone videography to show the scale of their projects. Both sectors have complex, large-scale projects in remote locations, often unseen by stakeholders, potential employees, and the market. Therefore, by using done videography, mining and oil & gas businesses can bring their operations to the forefront and show viewers the scale and importance of their work, positioning them as a market leader. This drone content can then be further repurposed for shareholder updates, corporate or board reviews, recruitment, trade shows, artwork and induction purposes.
Benefits
There are various advantages to using drone video for business purposes. Here are some of the primary benefits:
1. Captures stunning footage
Drone video allows businesses to take film from previously unattainable angles and heights, resulting in breathtaking and distinctive pictures that can set a company apart from its competition.
2. It provides a bird's eye view
Drones may capture film from a high altitude, providing a bird's eye view of a scene or area. This can help a project by providing context and a feeling of size.
3. Enhances storytelling
Drone footage may improve storytelling in video productions by providing a sense of drama and visual intrigue to the narrative.
4. It saves time and money
Compared to traditional filming methods, drones can record footage swiftly and efficiently, saving time and money.
5. Creativity
Drones also provide a new avenue for creativity, by using drone time-lapse, hyper lapse, way point based flying, object tracking and tripod mode, drone pilots can elevate their creativity and create truly unique content for corporate businesses.
Drone video may assist organisations in producing aesthetically appealing and engaging content, differentiating themselves from the competition, and improving safety and efficiency. Drone video may be a valuable investment for organisations of all sizes and sectors if properly planned and executed.
The Bottom Line
Drone video can be a game changer for businesses trying to create intriguing and visually spectacular content. Yet, to execute it successfully, it is necessary to consider the legislation, technology, planning, and production procedures involved.
Businesses in Perth have various video production alternatives, including hiring a corporate videographer or video production company to create content on their behalf. For example, our Perth based video produciton team provides drone videography and photography services for builders, land developers, civil construction, tourism and mining businesses to enhance their marketing.
If you’d like to learn more about our drone video produciton offering in Perth, please contact our team and book in for a free video strategy call.